Investigating the mediating role of knowledge management in relationship between internal marketing and organizational effectiv

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مقاله لاتبن پژوهشی مدیریت و حسابداری با فرمتpdf       صفحات  8

 Abstract
Nowadays the internal marketing is known as a strategy for the implementation of the organization. Internal marketing activities through proper selection and evaluation of organizational effectiveness, improves the competitiveness and enhance competencies and also causes to improve the performance of employees in the organization. On the other hand knowledge management is one of factors that increase the organizational effectiveness. A survey was conducted of 131 organizations. The results suggest that knowledge management fully mediates the impact of Internal Marketing on organizational effectiveness. The findings carry theoretical implications for knowledge management literature as they extend the scope of research on knowledge management from examining a set of independent management practices to examining a system-wide mechanism that connects internal resources and competitive advantage
Keyword: Internal Marketing, Knowledge Management, Organizational Effectiveness